claus niephaus

product & interior design

GUT ROSENBERG 2018

At the IMM Cologne the Academy of Craft and Design yearly surprises with a new stand archtitecture and selected exhibits in order to come in contact with design interested audience, inform about the study contents, arouse interest and finally recruit new students.

Therefore we showcased chairs as colorful as sweets on a white backdrop similar to an iceberg. One ice flow drifts away and creates both, a valley leading visitors past chairs directly to the communication area, generated through a broader second access path perpendicular to the main axis. The overall diagonal orientation channels the flow of visitors onto the booth smoothly.

Client: HWK Aachen

Trade Fair: 2018 IMM International Furniture Fair in Cologne, Germany