claus niephaus

product & interior design


The BMW Connected Drive Store presents the variety of services and applications that are available in BMW automobiles. Set between „analogue & digital“ the BMW Connected Drive Store in a quick way provides a gateway for exploring the intangible services, showcased in form of analog app icons, using a sliding augmented reality scanner. Focusing on intuitive handling, the clear user interface is conveying both contents of the offered services as well as their integration into the vehicle via different sales channels.

Client: BMW Group AG

Trade Fair: 2013 IAA Motor Show in Frankfurt am Main, Germany

Agency: With & for Yellow Design Cologne

Photos: © Yellow Design Cologne

IF Communication Design Award, 2014
Art Directors Club Silver Award, 2014