claus niephaus

product & interior design

BMW CARBON CORE

The BMW Carbon Core Exhibit was one of four highlight exhibits we created for the world premiere of the new BMW 7 Series within the 2015 IAA Motor Show in Frankfurt am Main.

Floating above an interactive animated LED floor, the sculptural presentation of the vehicle body is showcasing the new BMW 7 Series Carbon Core concept by offering insights into the usually hidden lightweight construction elements. The attached terminal offered the possibility to scan the car body and access deeper information.

Client: BMW Group AG

Trade Fair: 2015 IAA Motor Show in Frankfurt am Main, Germany

Agency: With & for yellow design | yellow circle

Photos: © yellow design | yellow circle

Award: IF Design Award | Interior Architecture, 2016