claus niephaus

product & interior design

BMW CARBON CORE

The BMW Carbon Core Exhibit was one of four highlight exhibits we created for the world premiere of the new BMW 7 Series within the IAA 2015 Motor Show in Frankfurt am Main.

Floating above an interactive animated LED floor, the sculptural presentation of the vehicle body is showcasing the new BMW 7 Series Carbon Core concept by offering insights into the usually hidden lightweight construction elements. The attached terminal offered the possibility to scan the car body and access deeper information.

Trade Fair: 2015 IAA Motor Show in Frankfurt am Main, Germany

Client: BMW Group AG

Agency: With & for yellow design | yellow circle

Photos: © yellow design | yellow circle

Award: IF Design Award | Interior Architecture, 2016